the story.

Ivory Lane is a fictitious brand created by WWF-Singapore to highlight the shortcomings of wildlife laws in Singapore. Ivory Lane does NOT own or sell any ivory products. Read the full update here.

Though the brand may be fictional, the issues highlighted are real. Our recent investigation has found over 40 shops in Singapore selling ivory products.

Watch our undercover story

the story.

Ivory Lane is a fictitious brand created by WWF-Singapore to highlight the shortcomings of wildlife laws in Singapore. Ivory Lane does NOT own or sell any ivory products.

Though the brand may be fictional, the issues highlighted are real. Our recent investigation has found over 40 shops in Singapore selling ivory products.

Watch our undercover story

The global trade in elephant ivory claims one African elephant every 25 minutes.

Our survey showed 73% support a domestic ban,
strengthened enforcement or stricter penalties.

A total of 86% think that wildlife crime should be punished by imprisonment.

Singapore is a major transit country for illegal wildlife trade, due to its strong global connectivity.

Only 8% of people in Singapore understand the current legislation on ivory.

Over 50% think that the trade of elephant ivory is already banned in Singapore.

Report a
wildlife crime.